Compare the differences and similarities in lash manufacturing activities in Vietnam and Japan. Learn how to choose the best one for your business.
Vietnam and Japan are two rising global wholesale eyelash extension market stars. If you choose between Japan and Vietnam for your next bulk lash orders, you should look at their similarities and differences in this article. At the end of this article, some useful tips will help you make your decision properly.
Contents
An overview of wholesale lash production in Japan and Vietnam
Before comparing these two lash manufacturing countries, we should have an overview of the lash production scene in Japan and Vietnam.
- Japan with a solid focus on the high-end lash market: Japan is not a leading producer of eyelash extensions because of its sheer volume. Japan has nearly no large-scale manufacturers, only small ones in high-end niche markets. The country centralizes premium quality and high craftsmanship in lashes. It prioritizes innovative materials and technologies.
- Vietnam as an emerging production center for lashes: Vietnam is a major player in this industry—a recent market trend from China towards Vietnam in recent years. Various large-scale production houses in Vietnam offer a vast selection at competitive prices. Vietnam has a skilled workforce that makes high-quality lashes, OEM/ODM, and customization requests.

An overview of wholesale lash production in Japan and Vietnam
Vietnam and Japan are two popular destinations for bulk eyelash production globally. By understanding the overview of these two countries, you can have initial information on bulk lash suppliers for your company.
Compare lash manufacturing between Japan and Vietnam
You should have thoughtful insights to distinguish between the two lash manufacturing countries – Japan and Vietnam. This section will highlight some similarities and differences in wholesale lash production between Vietnam and Japan.
Similarities in wholesale lash production between Japan and Vietnam
Vietnam and Japan share some common characteristics in bulk lash manufacturing as follows:
- Skilled workforce: Vietnamese and Japanese lash workers are experienced in lash production techniques. They are well-trained in lash materials and designs. Vietnam has a larger, more affordable labor pool, whilst Japan focuses on in-depth training and skill development for high craftsmanship.
- Early Technology Adopters: Lash factories in Vietnam and Japan utilize modern technology, like automated equipment for lash tray assembly and QC measures with advanced measuring systems). However, the technology adoption in Japanese factories is slightly higher thanks to its focus on innovation
- Product variety: Lash manufacturing plants in these two Asian countries provide vast lash options regarding materials, lengths, thicknesses, and curls. This product variety is ready to serve the different preferences of its wholesale clients.

Similarities in wholesale lash production between Japan and Vietnam
Vietnam and Japan focus on technological advancements and product variety. These two countries also have a skillful, experienced workforce that can handle bulk lash orders of all sizes with high craftsmanship and affordability.
Differences in bulk lash manufacturing between Japan and Vietnam
Vietnam and Japan have some differences in bulk lash manufacturing regarding lash quality, variety, pricing policies, and extra services like private labeling and customizations.
Lash product quality
While Vietnamese and Japanese lash factories utilize product quality, there might be some small differences in how these two manufacturing countries define ‘quality’:
- Japan focuses on craftsmanship: Japan has a strong cultural history of personal beauty and grooming. Japanese consumers have a high attention to detail and deeply pursue aesthetic perfection. Thus, there is a robust market demand for high craftsmanship in Japanese lash factories. This high demand leads to high production costs.
- Vietnam focuses on wholesale production efficiency: Vietnamese lash factories are more flexible, providing lash extensions of varied price points from affordable to premium. They use high-quality materials, like premium Korean PBT, and have a strict quality control workflow. However, the quality might vary depending on manufacturers.

Lash product quality
Japan has a higher quality standard bar in wholesale eyelash extensions, while Vietnam can cater to bulk clients of varied price points and quality requirements. Thus, the production costs in Japanese eyelash factories are commonly higher than in Vietnamese ones.
Lash product variety
Have you wondered which lash products Vietnam and Japan offer for your bulk orders? Below is a brief comparison of lash product variety between these two countries:
- Japan focuses on natural eyelash extensions: Natural lashes are the signature products of Janese lash extensions. Some lash styles, like doll lashes or wispy lashes, are suitable to use for daily makeup looks.
- Vietnam focuses on basic and sustainable options: Vietnamese lash factories often focus on basic lash options for powerful customizations. These lashes suit varied lash looks, giving women more freedom in lash application. Many suppliers, like Vinlash, also offer sustainable lash options like mink fur or PBT (polybutylene terephthalate).

Lash product variety
While Japan is more limited in natural lashes, Vietnam provides more freedom in lash customizations with basic lash options. Vietnamese lash suppliers also offer sustainable lashes, a trend in beauty and grooming of younger generations.
Product pricing and production costs
Pricing and costs are crucial to your business growth, especially in importing lash products from a third-party supplier. How do Vietnam and Japan differ in product pricing and production costs?
- Product pricing: The product price range in a Vietnamese lash factory is affordable, around $1.5-5.5/tray. On the other hand, this number in a Japanese one is relatively higher, from $3.5-8/tray. Remember that product pricing also depends on factors like lash type, quality, and quantity.
- Production costs: The production costs for eyelash extensions in Vietnam are more competitive, thanks to its lower production costs, lower labor costs, and high availability of workforce and raw materials. These costs in Japan are much more expensive due to the higher standards in raw material sourcing, stricter regulation in lash production and distribution, and meticulous craftsmanship.

Product pricing and production costs
Bulk lash making in Vietnamese lash factories is more affordable than the Japanese ones, thanks to their high availability and affordability of materials and workforce and flexible government policies. Remember to discuss these numbers with your partner on these numbers and include them in the agreement.
Private labeling and customization options
Private labeling and customizations let you build your lash brand without spending too much upfront costs and inventory. Let’s see how Japan differs from Vietnam in these extra services.
- Customizations: Vietnamese eyelash factories have wider customization options, thus better tailoring to your brand’s demands. You can request specific lash configurations or mix different lash styles within a single lash tray. However, a Japanese one offers limited customization and often perfects existing styles rather than creating new ones.
- Private-labeling: Vietnamese factories provide flexible customization and private-labeling options with lower MOQs, which are great for your brand identity. Japanese ones have limited customizations and higher MOQs. They focus on pre-designed premium products.

Private labeling and customization options
These two Asian countries offer private labeling and customization options for bulk orders. However, Vietnamese ones are more flexible in these extra services, providing more power to let you build your lash brand within your predefined budget and preferences.
Which is the appropriate lash manufacturing for your business
Now you have understood the key similarities and differences between the two lash manufacturing countries – Vietnam and Japan. It’s time to choose an option for your business based on some useful tips:
- Product price range: You should choose a Japanese eyelash factory if you prefer premium products with the finest materials and strict quality control. On the other hand, a Vietnamese one is more affordable and flexible, suiting the mass market demands.
- Niche markets and natural lashes: Vietnamese lash factories suit niche markets thanks to their flexible customization options. Choose Vietnamese ones if your company focuses on a small audience group. Yet, if you target natural lashes, Japanese ones should be your first choice, but with limited customization.
- Budget allocation: Japanese lash manufacturers suit large-scale businesses and established companies with extensive budgets. On the other hand, Vietnamese ones are highly recommended for startups, new or small businesses with limited budgets, or those who worry about upfront production costs.
Considering these useful tips, you can easily choose a manufacturing country for your next bulk order.
Conclusion
Vietnam and Japan are two popular destinations for your wholesale lash orders. Understanding the key differences and similarities between these two Asian countries lets you be more confident in narrowing down your wholesale supplier list, thus helping you reach your business growth goals easier.