How to grow your lash business with proven strategies

Learn how to grow your lash business with proven strategies for improving product and service quality, marketing optimization tactics, and more.

While growing your lash business, you might encounter some problems like controlling product quality with your lash suppliers, retaining lash artists and lash clients’ loyalty, or maintaining your professional brand image. In this article, we will give you some proven strategies on how to grow your lash business sustainably.

Offer high-quality lash products and services to gain clients’ loyalty

Maintaining lash extension quality is the first and foremost strategy to gain and maintain your clients’ loyalty. Let’s discover some product quality control methods that you can apply to your growing lash business today.

Use premium lash extensions with high consistency and quality

To gain the market leader position, you should ensure that your eyelash extensions are premium class, with high consistency and quality.

• Partner with reputable wholesale suppliers: Make sure your lash suppliers have the same standard in eyelash extension product quality. If possible, you should perform frequent random samplings with your suppliers to quickly detect errors and defects in your products.
• Source premium eyelashes: Another critical strategy on how to grow your lash business is to choose premium extensions from your trusted suppliers. Sourcing eyelash extensions from trusted suppliers helps maintain natural, long-lasting wear for your clients. Credible extension sourcing also helps avoid allergic reaction to eyelash extensions and other unwanted issues.
• Educate your customers on high-quality lashes: Help your customers differentiate between high and low-quality lashes, and make them understand the premium value of your eyelashes.

Use premium lash extensions with high consistency and quality

Product quality is the most important aspect you should think of in how to grow your lash business. Maintaining high standards for your eyelash extensions helps you gain the trust of your target audience and elevate your brand position in the lash industry.

Provide excellent lash services to leverage your reputation

First-class lash services should be one of your USPs in growing your lash business. Please review some suggestions on improving your service to leverage your brand’s reputation.

• Use first-class equipment: Use high-quality lash supplies, like strong adhesives or precise application tools, for long-lasting results, perfect lash appearance, and better customer satisfaction. Build close-knit relationships with trusted wholesalers in the industry who can provide exclusive or limited-edition equipment to stay competitive in this thriving market.
• Do consultation before and after application: Personalization is vital when learning how to grow your lash business sustainably. It makes an appointment a lasting memory and encourages clients to return to your salon. Thus, you should create a personalized experience for every client with consultation – before lash application to understand their demands and requirements, and after lash application to help them take care of extensions and work on additional issues.
• Comfort and hygiene: Always prioritize comfort, safety, and hygiene in your lash salon. Good sanity helps build trust among your target clients and makes them feel welcome during appointments.

Provide excellent lash services to leverage your reputation

Leverage your reputation opens doors for client retention, improved brand image, and leveraged brand positioning within the industry. After knowing how to grow your lash business by maintaining service quality, you will have more ideas to execute service improvements for your lash salon.

Expand your product and service offerings

Knowing how to grow your business isn’t limited to improving current lash products and services. You should frequently expand your product and service offerings to refresh your lash brand and attract new clients to your salon. Let’s learn how to do that in the following section.

Develop new lash products to attract new clients

Closely collaborate with your R&D team to design and produce new eyelash extensions. This strategy will encourage existing clients to return to your salon and attract new clients to try your services.

• Be ahead of the industry with new lashes: Stay ahead of lash trends is the essential strategy on how to grow your lash business creativily. Choose some trends that are well-aligned with your brand image, then design and roll out new eyelash products in your salon’s offerings. For example, innovative eyelash styles, colors, textures, or materials.
• Limited lash offers: Offer seasonal or themed lash collections to boost your brand presence. These limited lash offers expand your brand reach and encourage your existing customers to refresh their familiar lash styles.
• Technology improvements: Let your lash suppliers help you know how to grow your lash business with technology improvement. Collaborate with them to access the latest technology, materials, and products before your rivals.

Develop new lash products to attract new clients

New or trendy lash extensions with technological improvements broaden your reach of new clients, boost your business revenue, and gain a higher position within the industry.

Expand your lash service offerings

Beyond lash extensions, you should also notice expanding your lash service offerings to keep your salon’s image refreshing, attractive, and innovative.

• Expand your service offerings: Add new treatments or service packages targeting specific needs, or services that suit industry trends and market demands. For example, lash and brow tinting as two separate services, or a complete eye enhancement bundle including lash lift, or lash and brow tinting with a special discount.
• Premium add-on services: Consider adding premium add-on services, like lash care kits, mega-volume lashes, pattered lash extensions, or Keratin lash lifts. Knowing how to grow your lash business with premium add-on services helps enhance your clients’ experience, boost your brand image, and increase revenue streams.
• Sustainable lash supplies: Invest in high-quality eco-friendly lash supplies to cater to environmental-conscious customers. These eco-friendly supplies ameliorate your brand’s sustainability image and reputation in the competitive lash market.

Expand your lash service offerings

Whether maintaining existing services’ quality or building new special services, always ensure that all services are perfectly aligned with your brand positioning, budget, and business goals.

Optimize your marketing tactics to boost your lash business

Aside from product and service improvement, you can’t neglect the role of the marketing team in how to grow your lash business sustainably. Below are some effective marketing tactics to boost your lash business.

Leverage social media to attract new clients

Utilize your social media channels to keep in contact with existing clients and attract new ones to your lash salons.

• Diversify your social content: Post more high-quality Instagram reels and Facebook reels or start a YouTube channel to share lash application tips and industrial insights. For more actual results, you can collect your clients’ photos for before-after transformation looks.
• Specific hashtags: Hashtags make your business discoverable on Facebook and Instagram (but do not use more than 30 hashtags per post). Research and use specific hashtags (for example, #lashsalonflorida if you have a lash salon in Florida, or #coloredminklashes if your salon offers colored mink lash applications) instead of generic ones; include branded hashtags for every social post.
• Engage with your audience: Being active on social media is crucial when learning how to grow your lash business. Check your social media inbox messages daily, and respond to comments and messages promptly. You can host Q&A sessions or live stream to answer questions on lash application tutorials.

Leverage social media to attract new clients

Maintaining active profiles on social media platforms is among the most effective marketing tactics to broaden your lash brand’s awareness as an expert in eyelash extensions. Thus, you can gain new clients and better attract existing clients coming back to your salon.

Optimize website and online listings for eyelash extensions

A website is still an official doorway to everything surrounding your lash business. Thus, always optimize your website’s structure and content and make your lash brand discoverable on online industry listings.

• Do careful keyword research: The first step of how to grow your lash business with your website is to do proper keyword research. Choose the right keywords for your website (for example, geographical keywords, buying intent or research-intent keywords, long-tail keywords, salon-type keywords, etc.); Choose your foundational keywords (for example, lash extension studio in London).
• Make your website neat and updated: make your website SEO-friendly and mobile-friendly to get discovered easier on search engines. Frequently update new blog posts on industrial trends and insights, your newly-released products and services, promotions and deals, etc.
• Online listings: Register your lash salon on Google My Business to make it discoverable on Google Maps. Besides, register and update your lash salon’s information on various online listings (based on location/category); Make sure your profile (business name, address, contact information) is consistent and updated across all listings.

Optimize website and online listings for eyelash extensions

Keeping your lash business discoverable and updated on search engines helps you boost your revenue for eyelash extension services, gain more business opportunities, and strengthen your position in the industry.

Collaborate with influencers to expand your audience reach

Collaboration with influencers is a powerful way to expand your audience reach and boost your brand awareness to target audience groups. Here is how to grow your lash business via influencers’ channels.

• Diversity your collaboration options: Distribute discount codes to the influencers’ fans and get your lash products to appear on their social media channels. Give them free gifts in exchange for special deals on your products and services. Or, you can make collaborated lash collections that match their fashion and beauty styles. In exchange, give them referral commissions based on sale volume for those collaborated products.
• Clear your requirements: Ensure that your team and the influencers understand all terms in the agreement to avoid misunderstandings in collaboration. Some popular requirements are the number of followers on one of their social media channels, gender (female for lash extensions in general), their current location (based on your lash salon’s location), and their engagement rate with their fans on their social media profiles.
• Open space for creative collaborations: A crucial notice of how to grow your lash business is to maintain an open discussion with influencers. This active communication helps you collect more insights to diversify your influencer network and build creative collaboration programs.

Collaborate with influencers to expand your audience reach

By knowing how to collaborate with influencers, you can build lasting relationships that drive meaningful results for your lash business.

>> See more:

• How to start a lash line with a wholesale lash supplier
• How Lashes are Made: From Lash Materials to Quality Control

Diversify your bulk lash suppliers for sustainable growth

You should work with many lash suppliers and keep broadening your industry network for the sustainable growth of your organization. Learn how to grow your lash business via your bulk lash suppliers in the following section.

Reasons to work with multiple wholesale lash suppliers

Below are some reasons why you should work with more than one wholesale lash supplier:

• Consistent lash product quality: The two common problems of working with one supplier are inconsistent lash product quality or product quality drop after some bulk orders. In these cases, your lash artists and customers quickly switch to your competitors for more high-quality solutions. Thus, you should collaborate with more than one supplier with clear expectations to maintain ultimate consistency across all bulk eyelash extensions orders.
• Maintain smooth product supply: Learning how to grow your lash business with suppliers is challenging for new or small businesses. You can get out of stock when working with a single supplier due to the peak seasons, order overload, order delivery delays, or errors in bulk production. You might disappoint your clients for not getting their desired lash looks, or create inconvenience for your lash artists in application. So, frequently update your supplier database, broaden your supplier network to maintain a consistent product supply, and have flexibility in case of delay.
• Get top-tier products from suppliers: Different suppliers offer various lash products. Some suppliers are experts in eyelash extensions, while others have expertise in lash glue and lash application tools. Working with multiple suppliers lets you pick the best products from the best suppliers based on each supplier’s strengths, attract a broader customer base, and maintain your leading position in the competitive market.

Reasons to work with multiple wholesale lash suppliers

Working with multiple lash suppliers is beneficial for your business growth. By broadening your supplier network, you can always maintain a reliable inventory, control lash product quality across bulk orders, and get the best lash products for your clients.

Eyelash product quality control when working with multiple suppliers

If this is the first time working with multiple suppliers, you should pay attention to the following notices in product quality control to ensure smooth, long-term cooperation:

• Compliance with ISO standards and regional regulations: Make sure that your chosen lash suppliers comply with some critical quality standard certifications, including ISO 22716 for GMP (Good Manufacturing Practices) for cosmetic products; ISO 9001 for QMS (Quality Management System); ISO 14001 for EMP (Environmental Management System). Check if your supplier’s lashes adhere to regional regulations. For example, the FDA for products distributed in the US and the EU requirements for countries within the European Union. For the Asia region, lash product standards depend on each country, like MFDS in Korea for product assessment.
• Make a standard checklist for production: How to grow your lash business with your multiple suppliers? To avoid some errors in production (like wrong fiber, wrong glue tape, inconsistent curl, or lashes that are too thin/thick/dark), you should set a quality standard checklist and make sure both parties agree with this checklist before bulk production. Include photos or videos of the desired outcomes for each criterion in the checklist. For example, all lashes in a lash line must have the same required length, thickness, and curl level.
• Sampling test before bulk production: Place small orders or samples before bulk production, then do sampling tests to avoid defects and waste in bulk orders. There are several ways to perform the test, by observation, removing the full lash tray set to check whether they are easy to peel off and pick up, or applying sampling on a mannequin or even a real model to check the appearance, comfort, and retention of the lashes.
• Quality assurance during bulk production: Take a four-step quality assurance during bulk production with every lash supplier. First, do a material check to make sure the lash fibers are in good thickness and quality. Then, do the lash length check to confirm if the lashes are in appropriate lengths. Continue with a lash curl types check, and finally, do a finished lash tray check for dust, misalignment, and overall quality.

Eyelash product quality control when working with multiple suppliers

By clarifying your quality standards and product quality control, you can effectively work with multiple lash suppliers to improve your lash products and services, boost your revenue, and strengthen your lash brand’s image in the market.

Professional development to upgrade your service’s quality

Continuous professional development is key to maintaining your business’s services and also building trust and loyalty with your clients. Let’s learn how to grow your lash business by upgrading your team’s professional knowledge.

Stay updated on lash trends and techniques on social media

Social media platforms, like TikTok, are great places to update your team’s knowledge on emerging beauty trends and techniques in the lash industry. You can stay informed through these channels via the following suggestions:

• Check emerging beauty trends on TikTok: TikTok provides the easiest way to let businesses adapt to the latest trends in fashion and beauty and understand the interests of millennials and Gen Z. For instance, YY-shared eyelash extensions (lashes with a long base and fanned tip) are becoming popular on TikTok. Follow popular TV shows or trending videos to get the best of TikTok for your business growth.
• Connect with your clients: One effective way to know how to grow your lash business is to connect with your clients. Talk with your clients to understand their insights (for example, if some clients prefer to have a low-volume lash line. You can introduce them to easy-fan lashes). You can let them share their knowledge of the latest beauty trends, or invite them to follow your social media channels.
• Follow your supplier’s social media updates: You can learn a lot when following your lash supplier’s social updates. For instance, stay up to date on what your clients want and what they don’t, grasp the latest trends and industrial insights in eyelash extensions; and learn the latest lash techniques and lash styles.

Stay updated on lash trends and techniques on social media

Regularly engaging with social media not only keeps you aware of current trends but also strengthens your connection with customers and suppliers. By following beauty influencers, popular shows, and supplier updates, you can stay ahead of the curve and ensure your lash business is consistently offering trendy, high-quality services.

Organize ongoing training for your lash artists

Organizing ongoing training for your talented lash artists is among the most important strategies of how to grow your lash business. Here are some suggestions on in-house training that you can apply to today for your crew.

• Get your qualifications first: Encourage your lash artists to get professional qualifications from an accredited lash course before providing training to your employees. These qualifications ensure that your team is ready to perform safe eyelash extension application services for your clients.
• Identify the type of course: The first step in how to grow your lash business via in-house training is to identify the type of courses that you want to provide for lash artists within your organization. For example, online courses are suitable for busy lash artists since they can continue their studies at night after work, while offline courses provide interactive practices and efficient communication. Or, you can organize general courses on lash applications for new lash artists who have just joined your company.
• Create a detailed agenda: Create an agenda and course outline for the courses to ensure clear, informative, engaging course objectives and practical applications.
• Plan course content and equipment: Prepare detailed content for the courses and necessary tools. A pro tip for you: includes demonstration and hands-on practice for your students. You can get a mannequin eyelid or a live model for your session to make the course more practical.

Organize ongoing training for your lash artists

With proper qualifications, a clear agenda, and the right equipment, ongoing training programs help your lash artists stay sharp and provide exceptional services. Investing in professional development not only improves service quality but also fosters a culture of continuous growth within your lash business.

Why choose Vinlash for your sustainable lash business growth

Vinlash has broad experience in eyelash extension manufacturing for foreign clients worldwide. It has the perfect combination of quality, variety, and support to help you gain success on the market.

• A vast selection of lash extensions: Vinlash factory offers a wide selection of premium lash products to meet the diverse demands of your clientele. Working with Vinlash means that you can have more chances to broaden your lash lines and elevate your lash application service.
• Private labeling service: Vinlash specializes in high-quality private label eyelash extensions products and custom packaging for your branded lash lines. This service adds a unique touch to your products, thus enhancing your brand identity and visibility. When getting your lashes manufactured by Vinlash, you can expand your service offerings and know how to grow your lash business sustainably.
• Excellent support: Vinlash ensures smooth bulk ordering processes through dedicated customer support and transparent pricing. Its team provides consultation to help you get the best product options for your business, while its warranty policy ensures the quality of each bulk order. With this great assistance from Vinlash, you can scale your operations with ease.
• In-depth industrial knowledge: Vinlash is not only a wholesale eyelash manufacturer but also an industry expert. It has rich experience and updated industrial knowledge, market insights on lash trends and lash manufacturing. This in-depth industrial knowledge sharing from Vinlash helps you stay ahead of the curve. Thus, you are more adaptable to market shifts, fostering long-term business growth.

Why choose Vinlash for your sustainable lash business growth

By partnering with Vinlash, you can broaden your product category and build your branded lash extensions with excellent assistance and transparent pricing from this supplier. Also, through frequent communication with this supplier, you will learn a lot about growing your lash business sustainably.

Conclusion

Learning how to grow your lash business sustainably is not so challenging, provided that you have a clear brand identity and business goal in mind. For optimum business results, you should collaborate with reliable lash suppliers that provide high-quality lash products and services like Vinlash. Additionally, continuous professional development and marketing optimization also help boost your brand’s awareness, increase your revenue, and position your lash brand as a market leader in the industry.