Crunchy lash extensions frustrate clients and technicians. This article will help lash artists improve client experiences and boost their reputation.
Starting a lash line might be challenging for new lash businesses with little experience in lash production. Let’s overcome this difficulty by taking a step-by-step guideline on how to start a lash line, from defining the product concept to working with a lash supplier on lash production. This article also shares some exclusive promotion hints to make your new lash line launch successful.
Contents
Define your lash line’s concept and brand identity
The first step in starting a new lash line is to understand your lash line’s concept. You and your team should draw a clear picture of your lash line and its requirements and make sure that this collection is well-aligned with your brand identity.
- Identify your niche in eyelash extensions: To avoid unwanted waste in bulk production, you must understand your target customers by answering some short questions about them, like “Who are they?” or “What are they looking for in eyelash extensions.”. Based on these answers, choose a suitable niche to develop a new lash line. For example, the niche can be based on lash style (natural, dramatic, or subtle enhancement), based on pricing ranges like affordable or luxury prices, etc.
- Craft a unique brand identity: Differentiating your lash line helps you stay competitive in this thriving lash extension market. You should know how to start a lash line by crafting your brand identity and the USPs (Unique Selling Points) of your lash line – for example, quality, style, sustainability, etc.
- Choose your lash styles: It’s easier to collaborate with lash manufacturers for bulk production once you have your desired lash styles with related requirements. Explore different lash types, then decide which ones align with your brand. Some popular lash styles that you can consider are volume lashes, classic clashes, hybrid lashes, mink/faux mink lashes, and synthetic lashes.

Define your lash line’s concept and brand identity
After understanding your lash’s line concept, you and your team can be more confident to collaborate with your trusted lash supplier on lash samples, bulk production, and further steps in the new product launch.
Work with a trusted lash supplier on the new lash line
New lash businesses might find difficulties working with lash suppliers. This section will help you overview the detailed steps of working with your eyelash supplier on the new lash lines. Beyond this, there will be some important information regarding lash production options and types of lash suppliers. This section also gives you some expert tips for choosing a lash supplier that best fits your requirements.
Private label, OEM, and customization in bulk lash making
There are three popular bulk lash production options in eyelash extension manufacturing, including private labeling, OEM, and customization. If you are new to this industry, you must take some time to differentiate these three options to choose the best one for your lash line launch.
- Private labeling: Private labeling means you purchase pre-designed lashes from a wholesale lash manufacturer, then add your brand identity (like your logo, brand name, and packaging). This production option allows you to launch your new lash line quickly, compared to OEM and customization. Yet, you have limited control over product quality and design and branding identities when bulk lash extensions ordering private labeling from your lash supplier.
- OEM (Original Equipment Manufacturer): How to start a lash line with OEM service? OEM involves a manufacturer uniquely producing lashes based on your brand’s specific demands (design, formulation, specs). For example, exclusive curl types and special materials for your lash brand. In this option, you have full control over the product’s material, style, and quality. However, the production performance and delivery timeline might be slower than private-labeling because of product development and testing.
- Customization: When ordering a customization service for your new lash line, you can change existing lashes from the lash manufacturer to better fit your brand. The changes can vary, like adjusting the lash’s curl, length, thickness, color, or packaging. In this way, you can make your lash line tailored to your target audience. This option is also less expensive than OEM, yet still allows room for your branding and product differentiation.

Private label, OEM, and customization in bulk lash making
You should choose your bulk lash service option to conduct a concise agreement and to work further effectively with your trusted supplier. Consider an appropriate one based on your desired outcome, budget, and other requirements of your lash business.
>> See more:
- How to grow your lash business with proven strategies
- How Lashes are Made: From Lash Materials to Quality Control
Understand different types of lash suppliers
You should have a brief understanding of lash supplier types to pick the one that best fits your business’s budget and goals. Below are some popular types of lash suppliers based on their roles in the supply chain or region.
- Based on their roles in the lash supply chain: There are several types of lash suppliers based on their role in the global lash supply chain, including suppliers, manufacturers, distributors, and vendors. So, how to start a lash line provided that you can control your product’s quality? For new product launches, you should choose lash manufacturers for full control over product quality with a flexible pricing policy.
- Based on their regions: Lash suppliers can also vary based on regions, like the U.S., Vietnam, Korea, and China. As recommended by successful lash businesses, you should work with lash manufacturers from Asian regions like Korea, Vietnam, and China. These regions are the global production centers for lash extensions, providing multiple lash styles, pricing options, and service options catering to your requests.

Understand different types of lash suppliers
Working with well-established lash manufacturers from Vietnam, Korea, and China gives you the most freedom and control over your product quality. These suppliers also have flexible pricing policies for your business’s size and budget, various delivery options, and much more to explore.
Expert tips to choose a credible supplier for your new lash line
It might be challenging to pick up a suitable lash supplier among various choices. Which one can help you produce your new lash line quickly and efficiently? Consider the following expert tips to make a wise choice:
- Research supplier reputation: The supplier’s reputation directly affects the eyelash extension’s quality and the result of the collaboration. Thus, when learning how to start a lash line, you should prefer reputable lash extension suppliers. Filter the ones with positive reviews, positive testimonials, and proven track records in the industry.
- Check for certification: Make sure the wholesale lash supplier complies with health and safety standards in the industry, such as ISO or CE certifications. These certifications will not only confirm the credibility of the extension supplier but will also be informative to promote your new eyelash extensions as safe products for your target audiences.
- Request sample: You should always request samples from your chosen lash supplier to verify product quality before bulk production. Test the sample’s appearance, comfort, and durability.
- Assess communication: Good communication is vital for a long-term relationship with the supplier. Therefore, the two parties should promptly respond and be transparent on the timelines, costs, pricing, and production processes.

Expert tips to choose a credible supplier for your new lash line
After grasping these expert tips on how to start a lash line from supplier consideration, you can be more confident in picking up a production partner for your next eyelash extension collection.
Steps to work with your supplier on the new lash extension line
Now you have a filtered lash supplier list for lash production. The next step in this collaboration is knowing which is the right one for this lash line, and how to start a lash line production process. Below are some simple steps to collaborate with your supplier on the new lash line.
- Initial inquiry and quotation: You should verify the lash supplier’s reputation and production capability. Contact your potential suppliers on your lash line, providing them with more details on your lash collection, and requesting quotes based on desired quantity, lash type (for private label lashes and OEM), and packaging preferences.
- Sampling development: If you choose to collaborate with your supplier with an OEM and customization service, you should work with your lash supplier to design samples. After receiving the samples, you can ask your lash artisans to review and test the samples for comfort, appearance, quality, and durability. Provide feedback and revisions to your supplier until you are satisfied with the samples.
- Contract negotiation: A clear, predefined contract helps two parties avoid misunderstanding and focuses entirely on production. When learning how to start a lash line for the first time, you should negotiate contract terms (including lead time, pricing, MOQs, payment options, delivery options, etc.) with your lash supplier. Ensure that the two parties have clearly defined agreed terms in the contract.
- Bulk production with strict quality control: For OEM and customization options, you and your team should monitor every step in the lash production process. Ensure the lash’s quality, packaging, and branding identities meet your standards. Your team can implement random checks, or hire a third-party inspection for consistency.
- Shipping and delivery: Process lash shipping with the supplier to ensure that you receive your lashes within a predefined period as on the contract. In the meantime, you should work on the new product launch plan, using the expected delivery date for smooth product execution.

Steps to work with your supplier on the new lash extension line
After understanding these steps, you can start negotiating with your lash suppliers on your lash line’s requirements, choosing reputable partners for your next bulk order, or knowing how to start a lash line from the starting point to the final step.
Exclusive promotion hints to boost your new lash line
Beyond knowing how to start a lash line, you should know how to promote it to your target audience, make them pay attention, or purchase your product during the launching period. Below are some useful promotion hints you can consider applying to your product launch plan:
- Pre-launch campaign: Test your new lash line on social media to enhance your audience’s attention with it. Share its sneak peeks, behind-the-scenes posts, and launch countdowns on the product launch. You can offer early access w/exclusive deals to the new lash line with your frequent or existing clients.
- Create educational content: Educate your target audience by posting tutorials, how-tos, and lash care tips related to the new lash line on online platforms. Deliver educational content in videos instead of boring static images or texts. This content series not only helps educate the audience on how to use lashes but also builds trust and differentiates your lash brand from your competitors.
- Distribute samples to your network: A sample means a thousand words when it comes to eyelash extensions. Distribute the new lash samples and deals within your industrial network of lash artists and lash salons. By delivering samples, you can expand your reach to your target audience, promote your new lash line, and enhance your lash’s brand credibility in the industry.

Exclusive promotion hints to boost your new lash line
Learning how to start a lash line isn’t limited to lash production but also to promotional activities. Be creative and try many methods and channels to get the desired result you want for the new lash line.
Why choose Vinlash as a reliable lash manufacturer to create a lash line with
Vinlash has been mentioned recently in the lash community as a credible wholesale lash manufacturer of many large lash salons and lash technicians worldwide. There are some reasons why you should choose Vinlash as an ideal lash manufacturer for your new lash line.
- High-quality lash extensions: 100% eyelash extensions from Vinlash are made of high-quality PBT fibers from trusted Korean lash suppliers. They are highly recommended for their durability, appearance, safety, and comfort.
- Factory-direct pricing: Pricing is an important factor you should know when learning how to start a lash line. Vinlash offers high-quality eyelash extensions with low MOQs and flexible pricing policies. Thus, Vinlash is suitable for new lash businesses with a limited budget.
- Private-labeling with small MOQs: Beyond ready-made lashes, Vinlash also offers a private-labeling service to help you create your branded lash line from A to Z with small MOQs. This service allows a new business to start a lash line without spending too much money on manufacturing facilities or hiring employees for bulk production within a short period.

Why choose Vinlash as a reliable lash manufacturer to create a lash line with
When working with Vinlash, you will get a consultation from experienced lash technicians and lash experts to start your new lash line production and launch successfully with high affordability. Contact Vinlash today to get samples to verify its reputation.
Conclusion
Knowing how to start a lash line is not impossible, provided that you have understood all the information in this article. Once you have clearly defined your lash line’s concept and chosen an appropriate lash supplier, it’s time to take the first step in bulk lash production and roll out your new lash collection with confidence.