Skip to content
Home > News > Wholesale lash industry knowledge > How to effectively purchase products from eyelash manufacturers in India

How to effectively purchase products from eyelash manufacturers in India

Embarking on a journey to source eyelash products from manufacturers in India? This guide unveils the key steps and considerations to seamlessly navigate the realm of eyelash manufacturers in India, ensuring a fruitful procurement experience.

An overview of eyelash manufacturers in India

A comprehensive look at eyelash manufacturers in India covering insights into the eyelash manufacturing industry, potential product offerings, preferred regions for their presence, and a compilation of reputable manufacturers. Additionally, we’ll delve into the advantages of choosing manufacturers over wholesalers or distributors.

Why you should work with manufacturers instead of wholesalers or distributors

Why opting for direct collaboration with manufacturers over intermediaries like wholesalers or distributors is advantageous, there are clearly significant benefits to doing so. Here are the compelling reasons for engaging directly with a manufacturer:

Why you should work with manufacturers instead of wholesalers or distributors

Why you should work with manufacturers instead of wholesalers or distributors

  • Cost Efficiency: By cutting out intermediaries like wholesalers or distributors, you can avoid additional markups and enjoy a more cost-effective procurement process.
  • Customization and Flexibility: Working directly with manufacturers allows you to tailor products to your exact specifications, from design to packaging, providing a unique product that aligns with your brand.
  • Quality Assurance: Direct collaboration ensures that you have better control over the quality of the products you’re sourcing, as you can directly oversee the manufacturing process and ensure adherence to quality standards. For example, you are looking for faux mink lashes, so you are in two minds about choosing to purchase them from specialized faux mink eyelash manufacturers or regular distributors or wholesalers. Then faux mink eyelash manufacturers might be a more beneficial choice if you want better control of product quality as well as quality warranty.
  • Faster Turnaround and Lead Times: Manufacturers, such as eyelash manufacturers in India, can often fulfill orders more quickly as they have direct control over production, helping you meet market demands faster and maintain a competitive edge.
  • Firsthand Product Knowledge: Direct communication with the manufacturer provides in-depth insights into the product, its features, and potential improvements, allowing for informed decision-making.
  • Transparency and Accountability: Working directly fosters a transparent relationship where you can openly discuss pricing, expectations, and timelines, ensuring a high level of accountability on both sides.
  • Long-Term Relationship Building: Establishing a direct relationship with a manufacturer sets the stage for a long-term partnership, enabling seamless collaboration, mutual understanding, and future growth opportunities.

In conclusion, opting to work directly with manufacturers brings a range of advantages, including cost savings, personalized products, stringent quality control, efficient processes, comprehensive product knowledge, transparency, and the potential for lasting business relationships. These benefits can significantly impact your business operations and contribute to your success in the market.

Some insights into the Indian eyelash manufacturing industry

Insights into the Indian eyelash manufacturing industry reveal a sector in its early developmental stages but with significant growth potential. Here are some key highlights:


Some insights into the Indian eyelash manufacturing industry

  • The Indian eyelash manufacturing industry was in its early stages of development, with several manufacturers and suppliers entering the market, but it is growing rapidly. The market is expected to grow at a CAGR of 15% from 2023 to 2028. The growth of the market is being driven by the increasing demand for eyelash extensions among Indian women, as well as the growing popularity of the beauty industry in India.
  • There are over 10,000 eyelash manufacturers in India.
  • The industry is worth over $1 billion annually.
  • The export market for Indian-made eyelashes is worth over $500 million annually.
  • The major export destinations for Indian-made eyelashes are the United States, the United Kingdom, and the Middle East.
  • The most popular types of false eyelashes in India are individual lashes and strip lashes.
  • Lash extensions are becoming increasingly popular in India, but they are still a niche market.
  • The manufacturing process for false eyelashes in India is relatively simple and can be done on a small scale. Many Indian eyelash manufacturers are small businesses that lack brand awareness of their larger international counterparts.

The growth potential, coupled with the diverse array of manufacturers, makes the Indian eyelash manufacturing industry an increasingly attractive and dynamic sector within the beauty industry.

The offerings of eyelash manufacturers in India

The range of products offered by eyelash manufacturers in India can differ from one manufacturer to another, as they may not all produce or offer the exact same set of items. The list below outlines the potential offerings provided by eyelash manufacturers in India:


The offerings of eyelash manufacturers in India

  • Eyelash extensions: The art of eyelash extensions is perfected by manufacturers who skillfully create a vast array of options. These extensions vary in length, thickness, curl, and even material, allowing for a customizable approach to eyelash enhancement. From classic extensions to volume lashes, the options cater to a wide spectrum of preferences and styles.
  • False eyelashes: India’s eyelash manufacturers take pride in their diverse collection of false lashes. Ranging from natural, everyday styles to dramatic, eye-catching designs, these false eyelashes accentuate the eyes, providing an instant glam transformation. With numerous styles to choose from, individuals can effortlessly achieve the desired look, be it for a casual day out or a special evening event.
  • Other lash supplies: Some eyelash manufacturers in India extend their product line beyond lashes to encompass comprehensive lash care. This includes lash liquids, where adhesive, cleansers, primers, and serums are crafted to enhance lash health and longevity. Moreover, manufacturers provide a spectrum of lash tools and accessories, from tweezers to brushes, facilitating the application and care routine for lash enthusiasts.
  • Potential private labeling solutions: If you’re searching for a lash manufacturer private label in India, some eyelash manufacturers may also provide private labeling services for customers. Make sure that you inquire if they can provide this customization option and assess their offerings and customization process to make informed decisions about whether you should work with them for your private labeling requirements or should you outsource an additional reputable lash manufacturer private label who is more specialized in providing private labeling services.

India is becoming a great place to find all sorts of eyelash products. Whether you want a subtle enhancement or a bold look, Indian manufacturers have something for everyone. They are not only catering to people in India but also to those around the world. The options are growing, and it’s an exciting time for eyelash enthusiasts!

The regions where eyelash manufacturers in India may be located

India has many places where eyelash makers are busy creating products. Each region brings its unique flavor to the market, showcasing a variety of styles, qualities, and craftsmanship. If you’re looking to explore the world of eyelash products in India, here are some key regions where eyelash manufacturers in India thrive.


The regions where eyelash manufacturers in India may be located

  • Mumbai, Maharashtra: Mumbai, the bustling financial capital of India, is a hub for various industries, including cosmetics. The city hosts several eyelash manufacturers, often blending traditional practices with modern techniques to craft a wide array of eyelash products.
  • Delhi: Mumbai, the bustling financial capital of India, is a hub for various industries, including cosmetics. The city hosts several eyelash manufacturers, often blending traditional practices with modern techniques to craft a wide array of eyelash products.
  • Kolkata: Situated in West Bengal, Kolkata is another significant location where eyelash manufacturers thrive. The city’s cultural heritage and artistic legacy often find their way into the creation of unique eyelash products, capturing the essence of Eastern India.
  • Bangalore: Bangalore, known as the Silicon Valley of India, is a rapidly growing hub for various industries, including beauty and cosmetics. Eyelash manufacturers in India in this tech-savvy city often blend innovation with tradition, offering eyelashes that appeal to the modern, cosmopolitan consumer.
  • Gujarat: Gujarat, a state in western India, is emerging as a significant player in the beauty and cosmetics industry. Eyelash manufacturers in this region often emphasize sustainability and natural ingredients, reflecting the ethos of the state.
  • Chennai: Chennai, located in the southern part of India, is a cultural and economic center. Here, eyelash manufacturers often draw inspiration from the diverse and colorful traditions of South India, creating eyelash products that are vibrant and unique.

From the bustling metropolis of Mumbai to the cultural tapestry of Kolkata, and the tech-savvy atmosphere of Bangalore, India’s diverse regions offer a wealth of options when it comes to eyelash manufacturers. Each region brings its own blend of tradition, innovation, and craftsmanship to the table, providing a wide range of eyelash products that cater to different tastes and preferences.

Reputable eyelash manufacturers in India

Reputable eyelash manufacturers in India bring forth a rich tapestry of options for lash businesses and enthusiasts. These manufacturers offer diverse styles, quality, and customization to cater to various preferences. If you’re looking for reliable options, here are some standout Indian eyelash manufacturers:


Reputable eyelash manufacturers in India

  • The Indian Extension Company (TIEC): TIEC is a prominent name known for its high-quality eyelash extensions, meeting the demands of professionals and lash aficionados alike.
  • Priya Lashes: Specializing in false lashes, Priya Lashes is a go-to manufacturer for a wide array of false eyelash styles, perfect for adding drama to any look.
  • Vinlash: Although not exclusively among eyelash manufacturers in India, Vin lash manufacturer stands out by providing competitive options for lash businesses. Additionally, eyelash manufacturer vietnam offers top-notch products at direct-factory prices, with a focus on customization to meet unique customer needs.
  • BorboletaPro: While not Indian-based, BorboletaPro is renowned for its extensive range of eyelash extensions, lash liquids, and accessories. Preferred by many professional lash artists, their offerings are of high quality, though they may be on the higher end in terms of price, making them ideal for businesses with a modest budget but seeking superior products.
  • MyLash India: MyLash India is a noteworthy player in the Indian eyelash manufacturing scene, providing a variety of eyelash products catering to different styles and preferences.

These manufacturers contribute significantly to the flourishing eyelash industry in India, ensuring quality, variety, and innovation in the world of eyelash products.

How to choose trustworthy potential eyelash manufacturers in India

This section serves as a useful guide that covers utilizing the right channels to discover potential eyelash manufacturers in India and understanding the key factors to consider when selecting a trustworthy and promising eyelash manufacturer in India.

Utilize available channels to find potential eyelash manufacturers in India

Choosing trustworthy potential eyelash manufacturers in India requires a strategic approach. Here’s how to utilize available channels effectively to find reliable manufacturers:


Utilize available channels to find potential eyelash manufacturers in India

  • Online Directories: Explore online business directories such as IndiaMART, TradeIndia, and ExportersIndia, where manufacturers list their products and contact details.
  • Trade Shows and Exhibitions: Attend beauty and cosmetics trade shows and exhibitions in India, such as Beauty India Expo and Cosmoprof India, to network with potential manufacturers.
  • Industry Associations: Contact industry associations like the Indian Beauty & Hygiene Association (IBHA) for recommendations and access to manufacturer directories.
  • Online Marketplaces: Consider platforms like Alibaba and Amazon India, where manufacturers may showcase their eyelash products and services.
  • LinkedIn and Social Media: Utilize LinkedIn to establish connections with potential manufacturers and engage with industry-related groups. Moreover, investigate various social media platforms to discover manufacturer profiles and read feedback and reviews.
  • Referrals: Seek recommendations from industry peers, beauty professionals, or contacts who have experience working with eyelash manufacturers in India.
  • Local Business Directories: Check local business directories, both online and print, for contact information and details of nearby manufacturers.
  • Government Resources: Explore government websites and resources related to the cosmetics and beauty industry, which may provide information on registered manufacturers.
  • Consult Trade Publications: Read trade magazines and publications within the cosmetics and beauty sector for advertisements and featured manufacturers.
  • Online Forums and Communities: Participate in online forums and communities related to the beauty industry, where members may share insights and recommendations.

By leveraging these channels effectively, you can identify potential eyelash manufacturers in India and make informed decisions based on your specific needs and criteria.

Take into account crucial criteria when evaluating eyelash manufacturers in India

When evaluating eyelash manufacturers in India, consider these crucial criteria to ensure a successful and reliable partnership:


Take into account crucial criteria when evaluating eyelash manufacturers in India

  • Reputation and Track Record: Assess the manufacturer’s reputation and track record in the industry. Look for reviews, testimonials, and case studies to gauge their reliability and customer satisfaction.
  • Product Portfolio: Evaluate the variety and range of eyelash products they offer. A diverse product portfolio indicates their expertise and capability to meet your specific needs.
  • Testing and quality control: Inquire about their quality control processes and testing methods to ensure the eyelash products meet industry standards and safety requirements.
  • Production capacity: Understand their production capacity to ensure they can meet your order volume requirements within the desired timelines.
  • Price: Compare the pricing offered by different eyelash manufacturers in India to ensure it aligns with your budget while maintaining quality standards.
  • Product packaging: Discuss packaging options and whether they offer customization or labeling solutions. Assess if you can source products without packaging and add it later as per your preferences.
  • Geographical location: Consider the manufacturer’s location as it can impact shipping costs, delivery times, and overall logistics efficiency.
  • Delivery time: Inquire about the estimated delivery times for your orders. Timely delivery is crucial for maintaining a smooth supply chain.
  • Shipping rates: Understand the shipping rates offered by the manufacturer for different regions. Compare these rates to ensure cost-effectiveness.
  • Customization options: Explore the extent of customization they offer, including designs, sizes, materials, or other specifications to align with your brand’s requirements.
  • Communication: Evaluate their communication responsiveness, clarity, and effectiveness in addressing your inquiries and concerns promptly.
  • Other terms and policies: Pay attention to additional terms and policies, including sample shipping rates, warranty for defects, missing items, refunds and returns policy, minimum order quantity (MOQ), accepted payment methods, etc.

Understand their production capacity to ensure they can meet your order volume requirements within the desired timelines

By carefully considering these criteria, you can select reliable eyelash manufacturers in India that align with your brand’s vision, quality standards, and business requirements. This thorough evaluation process will help you establish a strong and reliable partnership.

A helpful guidance on working with eyelash manufacturers in India

his guide provides invaluable insights to streamline your collaboration with eyelash manufacturers in India. It covers effective steps for purchasing products efficiently, along with essential aspects of Indian business practices to enhance your overall experience.

Steps to take to effectively purchase products from lash manufacturers in India

Navigating the vast and dynamic landscape of eyelash manufacturing in India requires a strategic approach. From researching potential manufacturers to finalizing agreements, each step demands careful consideration to ensure a successful partnership. Here’s a step-by-step guide to help you make informed decisions and procure high-quality eyelash products from reputable eyelash manufacturers in India:


Steps to take to effectively purchase products from lash manufacturers in India

  1. Research and Identify Manufacturers: Conduct thorough research to identify potential eyelash manufacturers in India. If you’re searching for a credible mink eyelash manufacturer, utilize online directories, industry associations, trade shows, referrals, and other sources to compile a list of reputable manufacturers. Leveraging a combination of appropriate channels flexibly without depending too much on a specific channel may speed up the process of finding a credible mink eyelash manufacturer for your business.
  2. Contact and Inquire: Reach out to the manufacturers on your list. Inquire about their product offerings, customization options, pricing, lead times, and any other essential information. Ensure clear and effective communication during this phase.
  3. Request Samples: Request product samples to assess the quality, design, and overall suitability of the eyelash products. Sampling allows you to make informed decisions and choose the best-fit manufacturer for your needs.
  4. Negotiate Pricing and Terms: Initiate discussions concerning costs, minimum order quantities (MOQs), payment conditions, shipping charges, and other agreement terms. Strive for terms that are advantageous to both parties, aligning with your budget and business needs.
  5. Clarify Specifications and Customization: Clearly communicate your product specifications and customization requirements. Ensure that the manufacturer fully understands your expectations regarding lash design, materials, packaging, labeling, or any other customizations.
  6. Ensure Compliance and Quality: Verify that the eyelash manufacturers in India comply with industry regulations and quality standards. Discuss their quality control processes, certifications, and testing procedures to ensure the products meet your expectations.
  7. Finalize the Agreement: Review the terms, specifications, and pricing discussed. Finalize a detailed agreement that includes all the terms, responsibilities, and obligations of both parties. Ensure legal and financial aspects are adequately covered.
  8. Place the Order: Once the agreement is finalized and you’re satisfied with the terms, proceed to place the order as per the agreed terms and conditions.
  9. Monitor and Maintain Communication: Throughout the production and delivery process, maintain open communication with the manufacturer. Regularly inquire about the progress of your order, shipping updates, and any potential delays. A proactive approach helps in addressing issues promptly.

By following these steps, you can streamline the process of purchasing products from eyelash manufacturers in India and establish a successful working relationship with a reliable manufacturer.

Things to keep in mind when working with Indian eyelash manufacturers

Consider these factors as you embark on your collaboration with eyelash manufacturers in India. Differences exist compared to manufacturers in other regions, so attentiveness and preparation are key to avoiding any confusion when sourcing products from them.


Things to keep in mind when working with Indian eyelash manufacturers

  • Cultural Sensitivity: Indian culture values respect, hierarchy, and interpersonal relationships. Being culturally sensitive in communication, addressing individuals respectfully, and understanding cultural nuances can significantly impact your working relationship.
  • Customs Clearance: Indian customs procedures can be complex. Familiarize yourself with the necessary documentation and regulations for importing eyelash products. Efficiently managing customs clearance is vital to avoid delays and complications.
  • Government Regulations and Red Tape: India has regulations specific to the cosmetics industry. Ensure compliance with these regulations related to product safety, labeling, and testing. Navigating bureaucratic processes effectively is crucial for a smooth business operation.
  • Indian Holidays: India observes numerous holidays and festivals, affecting the business operations of eyelash manufacturers in India and timelines. Plan ahead, considering holidays like Diwali and Holi, as eyelash manufacturers in India may be closed or functioning at a slower pace during these times.
  • Nepotism and Family Businesses: Family businesses are prevalent in India, and decisions often involve family members. Understanding the dynamics of family businesses and adapting your communication and negotiation strategies accordingly is important.
  • Business Etiquette: Indian business etiquette emphasizes formalities, including proper introductions, punctuality, and respectful communication. Familiarize yourself with these etiquettes to create a positive and professional impression.
  • Monsoons and Seasonal Factors: Monsoon seasons can disrupt logistics and transportation in certain regions of India. Consider potential delays during heavy rains and plan accordingly to mitigate any impact on your supply chain.

Embracing these unique aspects when working with eyelash manufacturers in India will facilitate a smoother collaboration and strengthen your business relationship. Tailoring your approach to fit the Indian business landscape will undoubtedly contribute to a successful venture.

Rate this post

Share this post on social!

Anh Nguyen Hoang

Anh Nguyen Hoang

As a Eyelashes Expert and Blogger with more than 7 years of intensive work experience in the Eyelashes industry, I hope my knowledge and experience will help and bring a lot of value to lash businesses around the world.

Notify of
Inline Feedbacks
View all comments